AKRO Fragrances - Smile - niche perfume

The story of Akro is the story of a family—of a French dynasty that spans from the earliest days ofthe perfume industry in Grasse to the cutting-edge art form of today.It all started a few years ago, when Paris-born Anaïs Cresp was living in London and navigating her place in the world. Immersed in city life, she came to realise that everyone has their own everyday addiction, the habit they can’t give up, and that these little temptations made life worth living. As someone raised in the ancient culture of perfumery, Anaïs understood that the scents of these addictions were as important as their effect; that the aromas of coffee houses, bars, bakeries, holidays and tattoo parlours are part of the reason we keep coming back to them. Soon, Anaïs hit on an idea: that these distinctive scents could be bottled and turned into fragrances. That perhaps, instead of the standard perfume notes, you could wear your favourite temptation on your skin. Anais was keenly aware of the power of perfume and came upon the idea of a fragrance line inspired by the pleasures and addictions of everyday life. 

Luckily, she knew just the man to turn this daydream into a reality: her father Olivier, the master perfumer behind some of the most well-known fragrances on the planet, including Mugler’s iconic Angel, and recognised as the king of gourmand fragrances for many years. Anaïs brought her idea to her father, and he was immediately enthralled by the concept. Together, father and daughter began to share ideas, stories, and eventually scents. Soon enough, Akro was born. The French word “Accro” translates as “hooked” -as in, to be dependent or obsessed with something. Akro stems from its pronunciation,“ackro”.

BY OLIVIER CRESP:

Master Perfumer Olivier Cresp, based in Grasse, comes from a long line of perfumers and is highly respected in the industry. He started his career in 1992 at Firmenich and has since become known as the "King of Gourmands," having created over 440 fragrances. Olivier's childhood experiences in flower fields shaped his artistic sensibility and love for perfumery. Renowned for his figurative, minimalistic, and transgressive nature fragrances, Olivier Cresp's Akro line features ingredients from the Firmenich palette, reflecting his dedication to quality and innovation. He believes in the power of one exceptional idea each year and continually seeks unique concepts that leave a lasting impression.