Jeroboam - Gozo - niche perfume
For the first time, the Parisian brand Jéroboam breaks its historical codes and swaps its black and gold for an Orange, which evokes joyful memories.
The fragrance, a powerful woody and spicy floral scent that is perfectly mixed, radiates sensual floral facets tinged with subtle hints of spices on a base of musks, precious woods and modern notes of ambroxan.
edp 30 ml / unisex
| Category: | E-shop |
|---|---|
| Concentration: | Eau de parfum |
| Fragrances: | Woody, Spicy, Floral |
| Liked by: | Unisex |
Head: bergamot, saffron, tuberose
Heart: cedarwood, violet leaf, geranium
Base: ambroxan, musc, patchouli
It was on the occasion of the inauguration of the first Jovoy store in Qatar that François Henin met Abdulaziz Al Ajail, a well-respected and trusted social media figure from Qatar.
AbdulAziz is always between flights, travels the world and takes advantage of each stopover to learn everything about his true passion, perfumery. Eager for more discoveries, he is always on the lookout for a gustative experience, but also and above all for an olfactory one. Whether it is in plantations, secret addresses where there is real oud wood or perhaps a vintage perfume, or a perfume laboratory, is always on the search for a new sensation to be engraved in his memory.
By dint of meetings and discussions generally around a real Karak, Abdulaziz one day tells François about his experience of what he considers to be a glimpse of heaven on earth; The Maltese island of Gozo which has its own magical aspect.
At the crossroads of worlds and times, it contains vestiges of past settlements and of successive domination by the Phoenicians, Romans, Arabs, Sicilians, the British or the French.
Its coastal coves are like surreal postcards.
In the evening the winds seem to bring scents from both Africa and Europe. We are at the crossroads of continents, in Mediterranean land: generous, sunny and rich in flavors that are at once so simple, subtle and yet so rich.
The idea of transcribing his memory into perfume will quickly become a challenge between the two enthusiasts. As for all other extracts of Jeroboam perfumes, it is the independent perfumer Vanina Muracciole who will strive to transcribe the artistic vision of Abdulaziz in perfume.
Two years after the start of the project, GOZO took its first steps during an exceptional evening at the prestigious Al Hazm Perfumery Exhibition in Doha, Qatar.
Now the precious nectar can be found in all Jovoy stores and in a handful of emblematic stores by summer 2020.
For the first time, the Parisian brand Jéroboam breaks its historical codes and swaps its black and gold for an Orange, which evokes joyful memories.
The fragrance, a powerful woody and spicy floral scent that is perfectly mixed, radiates sensual floral facets tinged with subtle hints of spices on a base of musks, precious woods and modern notes of ambroxan.
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Jéroboam is a French niche brand founded in 2015 by François Hénin. The founder of the Jovoy perfumes and boutiques as well. Jéroboam represents a dynamic fusion of tradition and modernism – ´perfume extracts for urban nomads´ as the brand says. The ´nose´ of Jéroboam is the famous perfumer Vanina Muracciole.
In the beginning there was Origino
Origino is a base composed of a cocktail of musks, invented by the independent perfumer Vanina Muracciole. This ´ball of musks´ concentrated into a perfume extract marks nothing less than a new beginning: for François Hénin it is the origin for creating a new olfactory universe: „What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.“ Very quickly, the pieces of the puzzle fell into place, at first it was similar to a word game, in the form of advertising slogans.
Major parfums don´t need big bottles
A 30 ml flacon of perfume was named after a six-liter bottle of wine ´Jeroboam´ and so the all brand. This is exactly the kind of contrast François Hénin favors. Origino and the other perfumes inspired by it are so singular and intense that they needed a bottle that measured up to the project. This name came naturally, it just simply fits.
Perfume is a weapon for those who know how to use it
For François Hénin, the decision to offer perfume in its most potent concentration – its purest expression – came naturally. There is something noble about an extract: it is taylor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of a flirtatious, provocative nature and strong character - they understand that perfume is a weapon.
Perfume extracts for urban nomads
The Jéroboam perfumes were designed to be universal. Therefore, it was only natural to christen Origino and Jéroboam fragrances with a word drawn from Esperanto, a language invented at the end of the 19th century with the intent of creating a universal tongue. While the small bottle makes an ideal everyday accessory for the urban nomads we´ve all become, the perfumes themselves are international language in the art of seduction. They remind us that, sometimes, fragrance is infinitely more efficient than words.