Jovoy - 21 Conduit St - niche perfume
Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist.
Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.
edp 100 ml / unisex
| Category: | E-shop |
|---|---|
| Concentration: | Eau de parfum |
| Fragrances: | Aromatic, Citrusy, Woody |
| Liked by: | Unisex |
HEAD NOTES: Bergamot - Lavender - Grapefruit - Rhubarb
HEART NOTES: Almond - Fir Balsam
BASE NOTES: Ambroxan - Wood - Tonka Bean
The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes.
“It’s a lavender that’s chiseled from the freshness of cold, crisp oranges, the cheekiness of cassis and the bittersweet comforting warmth of pine” Marlow explains.
In Paris, his meeting with the perfumer Marie Schnirer (Laboratoire Maelstrom) opened the door to a new world of raw materials, most notably a quality of Javanese Vetiver that enriches the ensemble with a whorl of smoky, earthy notes.
“It’s like a very original note of hashish” Marie Schnirer observes.
“But,” she adds, “above all, the secret of 21 Conduit St is the richness of its dual lavender - a very aromatic essential oil and an absolute with the coumarone notes of a plant that has spent several days drying in the sun - it radiates all the way through to the perfume’s woody base.”
It’s also a lavender cloaked in the freshness of citrus and the fruity notes of fir balsam, whose candied accents evoke a tantalisingly soft amaretto accord, balanced by a mysterious, shadowy, woody facet.
Sleek, intense, and daring, 21 Conduit St radiates English elegance tinged with a dash of impertinence that gives it all its charm.
A signature perfume that beckons you back, again and again. A gentlemanly masterpiece that men will love - and women won’t be able to get enough of.
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JOVOY is the story of an enchanting renaissance. The story of a Parisian perfume house born in 1923 and then forgotten for more than 80 years. In 2010, François Hénin gave it a new life. While he was travelling, he was captivated by alluring raw materials and the new era started. He travelled across Vietnam and its forests, followed by a detour through French Grasse. Adventurer with entrepreneurial spirit had acquired a lot of information and valuable expertise in the world of niche perfumery and its unique ingredients. Now the house´s creator and Artistic Director is making JOVOY Perfumer Parisien an emblematic hallmark of niche contemporary perfumery.
Whether it´s about perfumes, colognes or interior perfumes, all of the JOVOY creations have their own beguiling story to tell, originating from a personal meeting or experience. Each of the perfumes was made in partnership with independent master perfumers. They are engaged in creative fusion with the perfume house and their interpretation must convey the initial promise and vision. All of ingredients are artfully prepared and composed in the way to create a unique olfactory experience.
JOVOY is a complete opposite of standardised global creations. JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. The house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.