Jovoy - Aqua Memorabilis - niche perfume

At first comes a wave of clementine poised between fruit and zest, a lively bouquet tinged with bittersweet green notes, with grapefruit, pink peppercorn and bitter orange sharing the lead. Pepper and violet delicately veil a decidedly fruity top note. A powerful wave of cedarwood a delicate wisp of vetiver, rounded out by creamy sandalwood and intense musk, rests on an "indelible" amber wood base.

 

A fragrance signature that, we hope, will inspire countless compliments.

EDP 100 ml

Brand: Jovoy
€160
Category: Niche perfumes

Perfumer Vanina Muracciole said about the creation of perfume: 

"The delicacy and roundness of Italian clementine opens this powerful, harmonious fragrance. A warm, spicy heart reveals the nobility of sandalwood and vetiver, accompanied by an overdose of cedar. A touch of raspberry and oakmoss add sparkle to this volcanic accord."

 

Head: clementine, grapefruit, pink berries, bitter orange 

Heart: violet, black pepper, clementine juice

Base: cedarwood, sandalwood, grey amber, musk, vetiver

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JOVOY is the story of an enchanting renaissance. The story of a Parisian perfume house born in 1923 and then forgotten for more than 80 years. In 2010, François Hénin gave it a new life. While he was travelling, he was captivated by alluring raw materials and the new era started. He travelled across Vietnam and its forests, followed by a detour through French Grasse. Adventurer with entrepreneurial spirit had acquired a lot of information and valuable expertise in the world of niche perfumery and its unique ingredients. Now the house´s creator and Artistic Director is making JOVOY Perfumer Parisien an emblematic hallmark of niche contemporary perfumery.

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Whether it´s about perfumes, colognes or interior perfumes, all of the JOVOY creations have their own beguiling story to tell, originating from a personal meeting or experience. Each of the perfumes was made in partnership with independent master perfumers. They are engaged in creative fusion with the perfume house and their interpretation must convey the initial promise and vision.  All of ingredients are artfully prepared and composed in the way to create a unique olfactory experience.

JOVOY is a complete opposite of standardised global creations. JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. The house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey. 

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