Jovoy - Fire at Will
In the beginning there’s vanilla, of course, but it’s an unexpected vanilla — subtle, ethereal, as if suspended, with a unique note of honeyed, powdery mimosa. Next comes a vanilla that’s gourmand but not heady, fruity but not baked, poised between a “real” vanilla ice cream and sweet promises that echo like languorous kisses. An unambiguous fragrance trail, conceived like a beckon, arousing the appetite, and casting a spotlight on whoever wears it. Whether your personality is discreet or, to the contrary, completely intense, this perfume is made for those who wish never to go unnoticed again.
edp 100 ml / unisex
| Category: | Niche perfumes |
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Head: Vanilla,
“By day, I wear it like a signature: you know I’m there, my perfume identifies me. By night, it envelops me in sweet promises. It fills the space, slips into every corner of the mind — and makes others feel a void when I move away.” And if I’m no longer around and my absence has not yet become overpowering, it must be that I left something behind — a scarf, a jacket, a little bit of myself.”
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JOVOY is the story of an enchanting renaissance. The story of a Parisian perfume house born in 1923 and then forgotten for more than 80 years. In 2010, François Hénin gave it a new life. While he was travelling, he was captivated by alluring raw materials and the new era started. He travelled across Vietnam and its forests, followed by a detour through French Grasse. Adventurer with entrepreneurial spirit had acquired a lot of information and valuable expertise in the world of niche perfumery and its unique ingredients. Now the house´s creator and Artistic Director is making JOVOY Perfumer Parisien an emblematic hallmark of niche contemporary perfumery.
Whether it´s about perfumes, colognes or interior perfumes, all of the JOVOY creations have their own beguiling story to tell, originating from a personal meeting or experience. Each of the perfumes was made in partnership with independent master perfumers. They are engaged in creative fusion with the perfume house and their interpretation must convey the initial promise and vision. All of ingredients are artfully prepared and composed in the way to create a unique olfactory experience.
JOVOY is a complete opposite of standardised global creations. JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. The house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.