Les Indémodables

For more than 20 years, the founder Valérie Pulvérail has been evolving in the world of perfumery. From her beginnings in sales, through her teaching in beauty institutes, to managing the marketing and operations in a network of select perfumeries, Valérie has worked behind the scenes as well as on center stage.

In January 2012, aspiring to gain her independence, she gave birth to an ambitious project by creating Le Bistro de la Beauté in Annecy, France, an elegant and friendly space designed around three areas: luxury perfumes, skin care, and makeup. Its uncompromising guiding principles are expertise, counseling, and education. This approach continues to attract more of the most trend-setting brands that are already available in this one-of-a-kind space.

For the past four years, she has taken the time to listen to as well as educate her clients. Valérie has understood that, once they have some education and awareness, clients look above all for long-lasting, rare, and high-quality fragrances. She has met the needs and challenges her clients have proposed by taking a leap of faith and creating her own collection of perfumes.

Choosing one’s perfumes is like putting together one’s ideal wardrobe: start with the classics made from the best-quality fabrics, the articles with which one cannot go wrong, crafted and cut so that they are untouched by time and trends. These are the same assets that the well-informed perfume lover hopes to find in the fragrances they wear.

Valérie recognized this parallel between the fashion and perfume worlds, and so created her collection to offer clients the possibility of creating their own “olfactive wardrobe”.

Beginning with the essentials necessary to any well-thought-out olfactive wardrobe, Valérie conceived of eight fragrances built around the great olfactive families that gave birth to the grand classics. Paying homage to the roots of perfumery without falling into the trap of imitation, she dusted off compositional codes of the great olfactive families, playing with an overdose of ingredients, or with unexpected combinations, while never betraying the foundations of these olfactive compositions. Her answer to this challenge was to create Les Indémodables (The Timeless), a collection that allows her to develop perfumes with real olfactive character, freed from fashions and trends.